Google Ads Lead Campaign
How to Set Up a High-Converting Google Ads Lead Campaign (Backed by Google’s Best Practices)
Generating leads is one thing. Generating high-quality leads is a different challenge. At Lead Magno, we use advanced AI tools along with effective Google Ads strategies to help you increase your return on investment. Based on Google’s best practices, here’s how to set up and grow a lead form campaign that delivers results:
1. Map the Full Lead-to-Sale Journey
Don’t stop at the form submission.
Understand the entire path from ad click to sale. Know:
Which actions show real buying intent
Your ideal conversion delay (Google recommends seven days or less)
Which lead actions are linked to revenue
Pro Tip: Use "Book Appointment," "Qualified Lead," or "Request Quote" as your main conversion goals. Avoid mixing goals from different stages of the funnel.
2. Build a Strong Measurement Foundation
Use enhanced conversion tracking and combine all your data with:
Google Tag + Enhanced Conversions for Leads
Offline Conversion Imports supported by your CRM
Google Ads Data Manager for easier CRM and analytics integration
Advertisers using Enhanced Conversions for Leads see an average increase of 10% in conversions.
3. Use Google AI for Smarter Bidding
Stop using manual bidding and let Google’s AI help you:
Choose Maximize Conversion Value or Target ROAS if you can assign values to different leads.
If you can't, use Target CPA for qualified or converted leads.
Use Broad Match with Smart Bidding to attract more high-intent queries.
4. Expand with Multi-Channel Campaigns
Don’t depend on Search alone. Use:
Performance Max to generate leads across Search, YouTube, Display, Gmail, and Maps
Demand Gen Campaigns for top-of-funnel leads that use engaging video and visuals
Lead Form and Call Assets to capture leads directly in the ad
One campaign covers every Google channel, all optimized for lead generation.
5. Protect and Optimize Your Campaigns
Use reCAPTCHA, double opt-ins, and CRM validation to minimize fake leads.
Set realistic CPA or ROAS targets based on seasonal trends and historical data.
Utilize Performance Planner to predict future performance and adjust budgets as needed.
Block irrelevant or brand-sensitive queries with content exclusions.
Final Thoughts
Generating leads is simple. Generating quality leads that convert requires a solid strategy.
At Lead Magno, we help businesses implement all of the above, plus AI-powered follow-ups, automated lead nurturing, and CRM integration that grows with your business.
Ready to optimize your lead campaigns?
